Demandbase Buys InsideView and DemandMatrix

US-based go-to-market specialist Demandbase has made two acquisitions: sales and marketing intelligence firm InsideView, and technographic data and intelligence provider DemandMatrix. Terms of the deals were not disclosed.

From its HQ in San Francisco, InsideView gathers real-time social media and business sales intelligence, with a platform containing tens of millions of validated contact and company profiles. DemandMatrix is headquartered in Cupertino, California and uses artificial intelligence to uncover intent data, helping B2B marketing and sales teams identify and target the right accounts based on their propensity to buy a particular technology. Demandbase says the buys significantly expand its 'One' B2B Go-To-Market Suite, providing the data to understand and engage accounts and target them with the right message at the right time.

Following the deals, Demandbase will offer five components. These are: Firmographics, from InsideView which includes data on more than twenty million accounts worldwide; Technographics, powered by DemandMatrix, offering insight into a company's current tech stack and future tech needs; Intent Data, uncovering topics that companies are actively consuming across the web; Account Identification, enabling users to identify the account of any visitor on a web page; and Contacts, powered by InsideView, providing insight on the people who work at the businesses.

InsideView CEO Umberto Milletti, and Meetul Shah, CEO of DemandMatrix, will continue to run the day-to-day operations of their businesses, while serving as members of the Demandbase executive team. Demandbase CEO Gabe Rogol (pictured) comments: 'We're proud to join forces with these two great companies. We are transforming how B2B companies go to market, helping them deliver great experiences at every stage of the account journey. This requires great data - and we now have the premium B2B data and intelligence solutions to help companies identify, understand and engage their customers and prospects'.

Web sites: www.demandbase.com , www.insideview.com and www.demandmatrix.com .