Nielsen Hires Olson-Keating as Australian MD for TAM

Nielsen has appointed Alicia Olson-Keating as Australian Managing Director for Television
Audience Measurement (TAM), starting next month. In her new role, she will support the new Total TV reporting and planning database, Virtual Australia (VOZ).

Nielsen TAM Australia's principal clients are OzTAM and Regional TAM, the country's official sources of TV ratings data for free-to-air and subscription television channels. Together they are working to launch Australia's VOZ service, which brings together broadcast viewing on TV sets and connected devices to provide all-screen, cross-platform planning and reporting for the television industry.

Olson-Keating (pictured) will join with more than 30 years' media industry experience, gained in Canada and more recently, Australia. She most recently served as Head of Audience Data and Insights at ABC, where she led an Insights and Data division. Prior to this she spent more than seven years at Bell Media, latterly as Senior Research Director, Cross Media, leading a Research and Analytics division which supported brand partnerships, national and local sales teams spanning more than 54 markets in Canada. Earlier in her career, she spent nearly sixteen years at Canadian Broadcast Sales, where as VP Strategic Research / Group Head she built a Research Service division. She has also held positions within media industry Boards and councils including Numeris, IAB and OzTAM.

Nielsen EVP Measurement Toni Petra says Olson-Keating's reputation as a trusted industry leader is critical as the firm continues to support clients with new service development. OzTAM CEO Doug Peiffer adds: 'Over the past several years Alicia has made impressive contributions to our industry in pursuit of audience measurement excellence. OzTAM welcomes Alicia's appointment, and we look forward to working with her as we progress the VOZ rollout and continue to enhance the core linear TV and BVOD currency metrics'.

Web site: www.nielsen.com .