Reddit Launches 'KarmaLab' Strategy Agency

News aggregation, web content rating and discussion site Reddit has formed its creative strategy team into a distinct agency, KarmaLab, offering 'creative solutions, inspiration and insights' to clients targeting its 52m daily active users. The offer includes social media listening and trends reports.

KarmaLab is led by former Head of Creative Strategy Will Cady, and will also offer step-by-step management of approaches to the site's 100,000 often highly niche communities; creative workshops; and bespoke 360 campaign development, all based on an in-depth analysis of members.

On its blog, the company said the move was 'an effort to bolster our creative strategy offering with more dedicated resources as Reddit's Ads business continues to grow and attract best-in-class talent'. Says Cady: 'Recent months have demonstrated more than ever the impact and influence of Reddit's passionate communities in the cultural zeitgeist. There is amazing potential and opportunities for brands to be part of the internet's most relevant and authentic conversations, but with more than 100,000 communities on Reddit, some wonder where to start - this is where KarmaLab comes in. Our mission is to help every brand discover how to contribute authentically, meaningfully and effectively to the communities that matter most to them and their audiences - we turn curiosity into understanding, and signals into strategies'.

The home page of the firm which calls itself 'The Front Page of the Internet' is www.reddit.com .