4SiGHT to Buy Stake in Analytics Tech Firm Anavizio

Middle East and Africa-based full service agency 4SiGHT is to acquire an undisclosed stake in Dubai-based analytics and technology consultancy Anavizio, forming a partnership which will integrate market research and social media intelligence capabilities for 'holistic audience insights'.

Anavizio combines sector expertise with analytics and technology, to develop solutions that meet the 'challenges and opportunities' brought by large amounts of data from marketing, social media and PR activities. 4SiGHT, which has offices in the UAE, Saudi Arabia, Kenya, Ivory Coast and Algeria, offers eye tracking research and customized delivery solutions across the MENA region, and also boasts a consulting unit - 4SiGHT Drive - for the automotive and mobility sector.

Together, the pair will integrate their capabilities, services and teams, to tap into the potential of social media research and develop new approaches. Anand Nigam, Managing Partner at 4SiGHT Group, says the companies will provide customers with end-to-end research, data and analytics solutions.

Fares Ghneim, Partner at Anavizio, adds: 'Social media listening and monitoring has been around for a while, but from the get-go, Anavizio's aim has been to tap into this treasure trove of data to uncover real insights that result in better business decisions. In teaming up with 4SiGHT, we have an amazing opportunity to take this research to a new level by aligning our work with that of market research to offer clients innovative new views of their products, brands and services'.

Web sites: www.4sightglobal.com and www.anavizio.com .