GroupM Creates Global Innovation Officer Role

In New York, WPP's media investment company GroupM has promoted Krystal Olivieri to the newly created role of Global Innovation Officer, tasked with elevating, enhancing and streamlining its data products and solutions.

GroupM is responsible for more than $60 billion in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as programmatic audience targeting company Xaxis. Olivieri (pictured) joined Group M in 2008 and most recently served as SVP, Global Data Strategy and Partnerships, before which she spent nearly three years at Xaxis. Earlier in her career, she worked for Omnicom Media Group and NDN.

The Innovation team will work in collaboration with the group's agencies and partners to design, incubate, scale and, in some cases, develop homegrown or co-developed products and solutions.

GroupM Global CEO Christian Juhl comments: 'We've made a lot of progress toward our goal to create operational efficiencies and better leverage our scale to innovate, differentiate and create sustained value for clients. Krystal is no stranger to this, as evident in the innovation-led products and solutions she helped conceive and co-design throughout the years, including the Data Ethics Compass launched with Mindshare and Unilever. I'm really looking forward to seeing Krystal and the Innovation team scale, for and with clients, in close partnership with the agencies'.

Web site: www.groupm.com .