Intent Data Firm True Influence Hires Product Leader

US-based B2B buyer intent data platform True Influence has appointed Ken Lordy as Senior Vice President, Product Management.

True Influence's flagship product InsightBASE monitors the online activity of millions of individuals visiting business web sites, gathering purchase intent signals to help marketers reach relevant individuals at specific companies. Users can target display advertising based on individuals' interests; and send timely, targeted, product-specific e-mail campaigns to prospects at the beginning of their buying journey.

Lordy joins with twenty years of product management and strategic partnership experience. Most recently, at commercial data firm Dun & Bradstreet, he served as VP responsible for product ownership and partnerships, as well as the overall strategy for the Sales & Marketing Business unit. Prior to this he spent a decade at telecoms equipment business Alcatel-Lucent, where he was Director of Product Management.

In his new role, Lordy will be responsible for product roadmaps and strategic direction. CEO Brian Giese comments: 'We are excited to add Ken to the team of industry visionaries leading the company to the next phase of growth. Ken has a proven track record of being able to distil customer and market feedback into the right products and deliver them to the market at the right time'.

Web site: www.trueinfluence.com .