Zappi Names EVP of Global Marketing

Ad and innovation testing platform Zappi has appointed Melanie LoBue as Executive Vice President of Global Marketing, based in the US.

LoBue (pictured) joins from data-driven digital marketing and sales agency Square 2 Contract, where she served as Principal Growth Marketing Consultant, leading marketing strategy and a team of writers, UX designers, developers, and paid media strategies. Prior to this she was Head of Global Marketing at reputation data and insights agency The RepTrak Company, and she held senior roles at online web presence specialist Endurance, and investment management firms Loomis, Sayles & Company, and Wellington Management.

In her new position, LoBue will lead Zappi's global marketing team, and serve as an active member of the company's leadership team. Company President Ryan Barry comments: 'Melanie brings a data-driven and customer-centric view of marketing and growth to Zappi. She has a proven track record of taking marketing organizations to the next level. We are very pleased she decided to join us and look forward to integrating Melanie into our marketing, go-to-market and executive leadership teams'.

Web site: www.zappi.io .