Consumer Insight Platform OnePulse Hires Sales Leader

In London, consumer insights platform OnePulse has appointed former Kantar exec David Ashiru to drive its global sales.

OnePulse offers a self-service client platform through which clients can perform 'bite-sized' surveys of up to three questions ('Pulses') at a time and receive instant responses from targeted audiences. The firm, which also has an office in Austin, Texas, recently secured £2m in new funding, which it is using to fuel further global expansion.

Ashiru (pictured) joins after three years at Kantar, where he served as Development Director of the firm's Media division. Prior to this, he was UK Business Manager at previously Kantar-owned PPC competitive intelligence firm AdGooroo.

In his new role, Ashiru is tasked with driving the sales strategy in the UK, initially supporting the UK client base and then continuing to expand further into EMEA. MD Erica Kurowski comments: 'David brings fantastic experience generating revenue in both fast-paced start-up environments and in larger research organisations, so he's a great fit for OnePulse. We're looking forward to working with him as we continue to redefine the ways businesses do market research globally.'

Web site: www.onepulse.com .