Acceleration Point Enhances KOL Social Media Monitor

In the US, medical affairs consulting firm Acceleration Point has enhanced its Key Opinion Leader (KOL) Social Media Monitoring Platform, to help users identify insights, find KOL engagement opportunities with advanced text analytics, and pinpoint new digital KOLs.

Virginia-based Acceleration Point, which also has offices in London, helps provides strategies for global KOL engagement and insight generation. Its KOL Social Media Monitoring Platform is built and customized specifically for medical affairs teams in the pharmaceutical industry, offering insights and engagement opportunities with existing KOLs and new digital key opinion leaders (DKOLs).

Updated daily, the tool provides details of the scientific conversations these leaders are having about the topics most relevant to them. In addition, the platform's 'scientific search' facility identifies content owned by the leaders, mentions of them and quotes by them posted by others across millions of sources in news, social media, forums, video sharing platforms and the web. With this content, Acceleration Point also identifies non-traditional DKOLs who are credentialed experts discussing relevant science and have an online reach with other healthcare professionals in related specialties.

Commenting on the upgrade, co-CEO Scott Thompson (pictured) said: 'Our platform is unique to the industry in that we offer much more data than any other provider and update it on a daily basis giving a real-time detailed understanding of the conversations KOLs and DKOLs are having and their reach of influence. What is most exciting is helping our clients use it to generate new insights, identify new digital KOLs, and find new opportunities to engage with KOLs'.

Web site: www.accelerationpoint.com .