Former IBM Ad Researcher Joins Zappi

Ad and innovation testing platform Zappi has hired former IBM exec Lauren Palmer as Senior Product Manager guiding its advertising research product strategy.

During spent eight years at IBM Palmer (pictured) was responsible for building the advertising research function, leading a team that developed a cross-functional research process based on a continuous feedback loop framework and which transformed the way the company makes ads. She also co-led the company's global customer experience program and started a research program to support product development initiatives.

Palmer is a former client of Zappi and says she 'knows the power of its insights platform first-hand'. Company President Ryan Barry says of the hire: 'Lauren has a proven ability to integrate advertising solutions that build better and more predictive creative across channels. She works with a precise yet agile approach, always thinking about the people surrounding the advertising development and measurement journey and the value they need to receive from advertising data. We are so excited to welcome Lauren to our team!'

Web site: www.zappi.io/web .