Full Circle Strengthens HoNoR with Voter Data Products

Maryland, US-based Full Circle Research has enhanced its proprietary HoNoR (Holistic Next-Level Research) respondent validation service by integrating two products from voter data and targeting firm TargetSmart.

TargetSmart's suite of offerings includes political and consumer data; organizing, management and analytics resources; and polls and models, data enhancement and consulting services. Now integrated with Full Circle's HoNoR, SmartMatch and Voter Registration Check API provide users with actionable voter insights: the former by automatically determining a set of matching strategies based on the data found in Full Circle's input files; and the latter by confirming if a voter is registered at a given address. Full Circle says this 'delivers a level of certainty' to its clients which is 'uniquely necessary to political and polling work'.

'The Full Circle integration is an exciting partnership' says Tom Bonier, CEO of TargetSmart, 'as both our companies share a commitment to innovation and best-in-class industry practices. The quality and breadth of TargetSmart's voter and contact data ensure accuracy in products like Full Circle's and across progressive data and tech industries'.

Full Circle co-CEO Adam Weinstein (pictured) comments: 'Our polling clients trust that our respondents are likely to participate in their desired election. It's simple really: By adding TargetSmart's advanced match-back solutions to our robust quality initiative, we increase our ability to validate our double opt-in panel as eligible and registered to vote. These products support our mission to deliver a more accurate picture of who is voting, how and why'.

Web sites: www.targetsmart.com and www.iLoveFullCircle.com .