$100m for Video Software and Data Firm JW Player

Video software and insights platform JW Player has raised $100m in Series E funding from tech and healthcare private equity firm LLR Partners; and says it will accelerate product innovation, expand its global footprint, and continue building its team.

JW began in 2008 as an open-source video player, and says that 'Each month 1 billion viewers, or one third of all people on the Internet', consume video on its technology across 2.7 billion devices. he company is headquartered in New York, with offices in London and Eindhoven, while its recent acquisition of video steaming and Digital Rights Management (DRM) solutions provider VUALTO has boosted sales in the LATAM and APAC regions. The player now incorporates proprietary data-driven services and data to help users grow and engage their audiences.

'Video has entered into a golden age', says Dave Otten (pictured), CEO and co-founder, 'and we now live in the Digital Video Economy. By combining our easy-to-use video platform technology with our unique consumption and contextual data insights, JW Player has a distinct advantage in helping customers grow their audiences, create world-class video experiences on any screen, and most importantly, generate more revenue'.

David Reuter, Partner at LLR comments: 'JW Player has been at the forefront of digital video innovation ever since founder Jeroen Wijering created YouTube's original video player in 2008. Today, the company offers the most comprehensive technology, advertising and data analytics platform in the digital video ecosystem. We look forward to partnering with the JW Player team as they expand their platform and continue to elevate the way brands can host, stream and monetize video'.

Web site: www.jwplayer.com .