IPG Launches Data-Led Agency Performance Art

In New York, marcoms giant the Interpublic Group (IPG) has launched a new agency called Performance Art, which combines the group's data, technology and CRM expertise with creative talent.

The new agency will partner with a range of IPG companies and build on technology from data and marketing services company Acxiom and market intelligence engine Kinesso, to provide clients with data-driven marketing solutions. It will be led by CEO Andrea Cook (pictured), Chief Creative Officer Ian Mackenzie, and COO Elizabeth Sellors, who previously helped set up IPG comms company FCB/SIX.

Cook comments: 'Today, we are embarking on the next chapter of our journey and an evolution of our vision - to build an organization where the specialist talents of each team member will be nurtured by others who are inspired by and dedicated to creative data, technology, CRM, systems design and customer experience strategy. With our specialist focus, and the ability to partner across the entire IPG portfolio, we are excited to scale our success in creating individualized brand experiences for clients in all sectors, geographies and channels'.

Web sites: www.interpublic.com and www.performanceart.com .