Nielsen Acquires TV Ad Measurement Firm TVTY

Nielsen has acquired Paris, France-based TV ad measurement and monitoring company TVTY. Financial terms of the deal have not been disclosed.

TVTY, which also has offices in New York, Madrid and Lyon, offers a software platform through which advertisers and their agencies can measure the actual impact of TV advertising on their audience, web site traffic, and online and off-line sales. The firm's proprietary TV monitoring technology, combined with household-level audience data, makes up the core of its software platform, and in 2019 it acquired Holimetrix, which offered a digital performance measurement tool for TV and Internet media campaigns.

According to Nielsen, the deal will complement and expand its own TV attribution and Ad Intel services. Eliott Reilhac, CEO of TVTY, says he and his team are 'humbled' to join the Nielsen family, and know that there is no better place to achieve TVTY's vision on a global scale.

Nielsen's Chief Growth Officer and President, International, Sean Cohan, adds: 'This acquisition aligns to Nielsen's strategy to deliver cross-media outcomes as a complement to audience measurement. TVTY bolsters Nielsen's ability to size an audience with analytics. Together we will be powering a better media future for marketers'.

Web sites: www.nielsen.com and www.tvty.tv .