GroupM's Newland Joins Annalect in Data Lead Role

OMG's analytics, data and tech agency Annalect has hired GroupM's Liesa Newland for the new role of Head of Data Infrastructure and Integration, covering Australia and New Zealand and starting on September 1st.

Annalect brings together analytics specialists from across Omnicom, and offers services from media analytics, business intelligence and econometric modelling to DSP trading and data management.

Newland (pictured) joined GroupM in January 2017 as Data & Intelligence Director and two years later was promoted to Head of Investment Intelligence. Before joining, she co-founded food business Bubs Australia, which launched on the ASX - and where she worked for eleven years.

In her new role she will help deliver Annalect's vision and steer investment in data, tech and analytics.

Quoted on news site www.mumbrella.com.au , Annalect ANZ CEO Darren Stein said: 'Annalect continues to expand its capabilities and deliver impactful solutions to its clients. A core way in which we are able to do this is by ensuring Omni, the industry's most integrated platform, is piped as efficiently as possible and fuelled with the right data. We are so glad we could attract the level of talent that someone like Liesa brings. Her experience in responding to the continuing expansion of integration requirements whilst promoting collaboration across the diverse skillsets found in media groups from Data Scientists, BI Analysts, Ad Tech Engineers and Architects to Agency Client teams will be a huge addition to the group'.

Web site: www.annalect.com .