ZoomInfo to Buy Conversation Intelligence Firm Chorus

US-based business data firm ZoomInfo is to acquire 'conversation intelligence' platform Chorus.ai for $575m in cash.

Chorus.ai, which is headquartered in San Francisco with offices in Tel Aviv, Boston, Toronto and Salt Lake City, uses machine learning and artificial intelligence to capture and analyze prospect and customer calls, meetings and e-mails. The firm was set up to understand what influences conversation outcomes and help clients learn from and influence the thousands of conversations their teams take part in. This analysis then serves as the foundation of a coaching strategy for sales and customer success teams, while providing insight into the voice of the customer across the entire organization - along with other market intelligence.

The takeover follows ZoomInfo's recent acquisition of conversational marketing platform Insent, and sees Chorus.ai CEO Jim Benton joining ZoomInfo as SVP, Emerging Products.

Henry Schuck, ZoomInfo founder and CEO, comments: 'The acquisition of Chorus will accelerate our vision to deliver a go-to-market platform that brings together best-in-class intelligence with comprehensive data management, workflow, and engagement software, empowering companies to effectively execute their revenue-generating strategies. With the largest conversation intelligence patent portfolio in the industry, Chorus will advance each aspect of our vision by surfacing a new category of insights, illuminating new workflows, and enabling more targeted engagement at scale'.

Web sites: www.zoominfo.com and www.chorus.ai .