$100m for Customer Data Platform Amperity

In the US, AI-based customer data platform (CDP) Amperity has raised $100m in a Series D round of financing, which values the company at more than $1 billion. The new funds will be used to grow sales and marketing, expand internationally, and invest in R&D.

Amperity helps companies identify, connect with and understand their customers to improve marketing performance, gain insights and offer 'world-class' customer experiences. The firm has invented technology that identifies customers across a brand's first-party data, creates a 'Customer 360' profile, understands customers' interests, and develops analytics to predict their intent.

New funding was led by HighSage Ventures, with participation from existing investors Tiger Global Management, Declaration Partners, Madrona Venture Group, and Madera Technology Partners, and bringing the total funding raised to date to $187m. Amperity CEO and co-founder Kabir Shahani (pictured) comments: 'Previous rounds of fundraising were noteworthy, but this one feels different. With this fresh capital, we've been given the opportunity to take bolder strides toward the future we have long envisioned.'

Web site: www.amperity.com .