AdPredictive Hires Former FBI Man as Analytics EVP

In New York, customer intelligence software platform AdPredictive has appointed Travis Rhoades as EVP of Data Analytics and Intelligence.

AdPredictive offers clients insight-driven targeting, optimization and attribution from first- and third-party data. Rhoades (pictured) previously worked for parcel audit and intelligence firm VeriShip as Director of Data Science and Advanced Analytics, and before that for the FBI as Counterintelligence and Cyber Intelligence Analysis Manager, leading a team of counter-terrorism / intelligence analysts. He began his career in the US Navy, latterly serving as Intelligence Project Manager.

In his new role, Rhoades is tasked with strengthening and enhancing AdPredictive's analytics and insights methodology. AdPredictive CEO Kristin Frank comments: 'Travis has a passion for the development of solutions dealing with complex systems that combine human and machine intelligence. He will continue evolving the intelligence that AdPredictive delivers, giving clients the understanding and insights they need to connect more meaningfully with their audiences'.

Web site: www.adpredictive.com .