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AdTheorent to List on NASDAQ
Data science and machine learning-based ad platform AdTheorent is to list on the NASDAQ via an MCAP merger. The deal values the company at approximately $775m.
 New York-based AdTheorent, which has a further thirteen offices across the US and Canada, uses machine learning to power its predictive targeting, geo-intelligence, relationship graph, and in-house creative capability Studio A\T. This allows advertisers to identify the most qualified individuals combined with the optimal creative experience. The firm also offers a Real-Time Learning Machine (RTLM) allowing mobile advertisers to track post-click behavior across mobile ad channels; segment users; and then target ads.
AdTheorent will now be merged with MCAP Acquisition Corporation, a publicly traded special purpose acquisition company, sponsored by an affiliate of Chicago-based asset manager Monroe Capital. Upon closing of the transaction, the combined company will be named AdTheorent, Inc. and it is expected to remain listed on the NASDAQ Capital Market.
The AdTheorent executive team will continue to be led by CEO Jim Lawson (pictured), and the net cash provided by the transaction is expected to be used to support an M&A and international expansion strategy. Lawson comments: 'We are excited by the opportunities this transaction represents as we work to expand our capabilities for the most sophisticated and data-driven advertisers in the world. Our world class team is thrilled to have this opportunity to perform on a bigger stage'.
Web site: www.adtheorent.com .
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