IRI Launches 'Marketplace' Partner Ecosystem

In the US, consumer data giant IRI has launched a network called IRI Marketplace, bringing together the firm's technology, data, and analytical partners on a single platform.

Available through the IRI Liquid Data tech platform, the Marketplace allows clients to select and collaborate with partners by integrating their data, science, algorithms and solutions to expand IRI's existing offerings. Data partners can use the network to combine and integrate their datasets and build a more complete picture of omnichannel consumers through both behavior and survey data collection. The new network also provides a foundation for developing recommendations and building third-party apps.

Nishat Mehta, Chief Product Officer and President, IRI Media Center of Excellence, comments: 'The launch of IRI Marketplace transitions our long-standing partnership network into an active ecosystem structured to promote even more collaboration with leading technology and data solution providers. IRI is committed to a partnership philosophy and will grow the network and enhance its capabilities over time through our joint partnerships'.

Web site: www.iriworldwide.com .