$100m for Digital Experience Data Firm FullStory

Atlanta, US-based digital experience intelligence firm FullStory has raised $100m in a Series D round of funding, which it will use to expand its business internationally. The latest round values the company at $1.8 billion.

FullStory's platform is designed to help companies build better digital products and experiences across web and mobile channels, by providing real-time analytics and insights to product, customer success, engineering and marketing teams. A combination of qual and quant data allows it to probe customer actions and the reasons for them, with diagnostic insights to help brands make improvements.

Data is available through dashboards, heatmaps and visualizations that offer what the firm says is a 'full picture' of the digital experience. Founder and CEO Scott Voigt (pictured) adds that the opportunities the platform uncovers could never be found through traditional analytics, customer feedback or usability testing.

New funding has been led by Permira's growth fund, with participation from existing investors including Kleiner Perkins, GV, Stripes, Dell Technologies Capital, Salesforce Ventures, and Glynn Capital, bringing the total raised to date to $172.2m.

Web site: www.fullstory.com .