New Marketing Leader for OpinionRoute

Cleveland, OH-based research technology and data collection services firm OpinionRoute has announced the appointment of Heather Hall as Senior Vice President of Marketing.

OpinionRoute has developed a proprietary operating system designed to help market researchers prioritize data quality and project management workflow; and offers 'Research First' data collection services. Hall (pictured) will be responsible for building a revenue marketing engine to accelerate the growth of the firm's SaaS and Data Quality as a Service (DQaaS) Suite, as well as promoting the existing managed MR services brand.

She joins with more than twenty years' experience in marketing and sales leadership at firms including Acxiom, AT&T New Ventures, and Lucent Technology New Ventures. At Acxiom, as an early member of the consulting organization, she led the effort to introduce analytics offerings into the retail, CPG, high tech and travel sectors by leveraging personally identifiable information, transaction history and online behavior. Most recently she was Entrepreneur in Residence at JumpStart, coaching early-stage Northern Ohio software companies through the development of their go-to-market and capital strategies.

OpinionRoute founder & CEO Terence McCarron comments: 'Our ability to add someone of Heather's caliber is an exciting moment for us as it validates our ability to continue to attract top talent as we build our future vision'.

Web site: www.opinionroute.com .