Seed Funds for Cannabis Consumer Data Firm Surfside

In New York, cannabis-focused customer data platform Surfside has raised $4m in a seed round of funding, and plans to double its workforce and launch new services.

Surfside aggregates first party data across all touchpoints, to help advertisers better understand, target and measure how to influence existing and prospective customers. Client cannabis brands and dispensaries can target customers through advertising across connected devices. This allows advertisers to build audiences based on their existing customers; tap into Surfside's customer graph of cannabis consumers; and tie all marketing back to in-store sales, online sales and other conversion metrics such as store visits.

The funding round was led by Casa Verde, a venture capital firm focusing exclusively on the cannabis industry and related business ventures. Michael Blanche (pictured), co-founder of Surfside, comments: 'We are focused on building the leading privacy-safe solution to unify customer data across marketing and customer-centric touchpoints, allowing clients to solve the challenges of customer acquisition and user retention across tightly regulated industries such as cannabis. With this investment from Casa Verde, we'll be able to significantly grow headcount, offer new services and accelerate product development'.

Web site: www.surfside.io .