Lifesight and Eyeota Link for Customer ID Roll Out

New York-based customer intelligence platform Lifesight has partnered with audience technology platform Eyeota to roll out its customer identification data in eight new global markets.

Lifesight offers mobile location and mobility data-related products, which combine consented opt-in online and off-line behavioral data to build audience profiles and people-based ID data solutions. The deal involves a partnership with Eyeota Translate, which connects all areas of data input that collect audience identifiers, such as mobile IDs, hashed e-mail, contextual data and first-party data, and uses proprietary cross-device graph technology to reach a probabilistic and deterministic ID. As a result, Lifesight users will be able to identify and activate the right mobile users through privacy-compliant and consumer-friendly targeting solutions, without being reliant on the use of third-party identifiers.

The partnership allows Lifesight to expand the reach of its cross-device mobile targeting into new markets, including the United States, United Kingdom, Brazil, Mexico and others. CEO Tobin Thomas (pictured) comments: 'As a globally trusted marketplace for audience data, we have long valued Eyeota's transparent and innovative approach to servicing today's marketers with the quality data solutions that our ecosystem desperately needs. Eyeota's Translate solution enables us to simultaneously expand and improve our mobile identification data and cross-device targeting in both new and existing markets'.

Web sites: www.lifesight.io and www.eyeota.com .