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Verint Buys Conversocial
US-based analytics and customer engagement business Verint has announced the acquisition of personalized social messaging provider Conversocial for $50 million in cash.
 Conversocial has offices in New York and London and around 80 employees. The buy us subject to closing adjustments and regulatory clearance, but is expected to close in Verint's third fiscal quarter.
Verint says the buys will expand its 'robust support for digital customer engagement', with connections to most of the commonly used messaging channels, including Apple Business Chat, Facebook Messenger, Twitter and WhatsApp. The firm's Cloud Platform allows brands to deploy a wide set of conversational channels, automated and personalized by AI, and capture, connect and analyse data from conversations, interactions and experiences via a wide range of channels.
CMO Celia Fleischaker comments: 'Supporting Boundless Customer Engagement that goes beyond traditional care channels, we are reimagining what it means to be The Customer Engagement Company for a digital-first world. Adding new conversational AI and messaging channels to our digital engagement portfolio is another step in this direction and we welcome the Conversocial employees to Verint'. For Conversocial, CEO Ido Bornstein-Hacohen adds: 'We are excited to join forces with Verint, a leader in customer engagement to help organizations achieve their digital-first strategies'.
Web sites: www.verint.com and www.conversocial.com .
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