Channel 4 Launches Performance Data Report

UK TV station Channel 4 has launched the Producers Performance Report, giving individual producers data on how their new programmes have performed on All 4 and the broadcaster's linear channels.

The new report also shares benchmarking information for producers wanting to enhance programmes streamed on All 4. Commissioned by Emma Hardy, Director of Commissioning Operations, the report follows calls from producers for more information on what helps content perform better on demand.

Each month, Rebecca Thompson, Head of Indie Relations, will send individual producers ('indies') a report which discloses consolidated volume of viewing, percentage share of audience of the original transmission on Channel 4's linear channels, the number of streams on All 4 [0-7 days], and performance against Channel 4 benchmarks.

Hardy comments: 'Indies have told us they want to better understand what makes great content for streaming as viewers increasingly watch shows on demand. Sharing this valuable insight with our suppliers not only strengthens their business but also improves programmes for viewers'.

Web site: www.channel4.com .