B2B International Names Tom Percival MD in London

Business-to-business research provider B2B International has promoted Tom Percival to the role of Managing Director, leading its London-based team.

Launched in 1998 by father and son Paul and Nick Hague, the full-service agency has offices in Manchester, London, Edinburgh, Dusseldorf, Munich, New York, Chicago, Boston, Los Angeles, Singapore, Beijing and Sydney. In 2018, the company was acquired by marcoms group Dentsu and it now sits alongside the latter's data-driven marketing agency, Merkle.

Percival (pictured) joined in 2017, and most recently served as Research Director. Prior to this he was a Senior Consultant at Ipsos Business Consulting, responsible for managing a variety of research and consulting projects in Hong Kong as well as other countries across the Asia Pacific region. Earlier, he was a Consultant at Emerging Markets Consulting in Phnom Penh, Cambodia; and a Transportation Consultant at MDS Consulting in Kuala Lumpur, Malaysia.

In his new role, Percival will be responsible for delivering growth in London and the wider UK market alongside the leadership team, and for leading the Research team in London. CEO Matthew Harrison comments: 'London is a key hub for us, serving clients across the South of England and mainland Europe with tailored B2B market insights and - alongside our Merkle B2B colleagues - end-to-end B2B marketing solutions. Tom has been instrumental in our growth and brings a wealth of experience with him, so we are delighted he has taken up this role'.

Web site: www.b2binternational.com , www.dentsu.com and merkleinc.com .