Truth Consulting Adds Two to Senior Team

UK-based insight agency Truth Consulting has appointed Tom Morgan as a Director, while Victor Reynoso joins as Lead Insight Planner.

Launched in 2007, Truth helps clients build brand and business strategies, based on insight into the way people think, feel and behave. Morgan joins from ad network McCann Bristol, where he served as Research Director. Prior to this, he was an AD at both cultural insights and strategy consultancy Crowd DNA and behavioural economics specialist The Behavioural Architects. In his new role, he will help develop Truth's behavioural insight capability.

Reynoso most recently worked at sports betting firm William Hill, as Customer Insight Manager. Before this he was a Project Director at shopper specialist PRS IN VIVO, and he spent nearly four years at Ipsos MORI, latterly as Research Manager, focusing on brand health, packaging and comms research.

Commenting on the appointments, Leanne Tomasevic, Head of Truth, said: 'We are delighted to enhance our team with two outstanding new senior team members, who both bring diverse and high calibre experience that supports This strengthens our position within behavioural insights and ensures we are pushing boundaries of excellence in our field'.

Web site: www.truth.ms .