New Audience Segmentation Platform Tunnl Names CPO

In the US, recently launched audience identification and segmentation platform Tunnl has appointed Vinita Srivastava as Chief Product Officer.

Launched last year by political analytics business Deep Root, Washington, DC-based Tunnl has developed a platform using data from a quarterly survey of 5,000 consumers matched to national consumer and voter files. Brands use this platform to find the right audiences to engage with and activate against for their marketing, issue advocacy and corporate reputation campaigns.

Srivastava (pictured) joins from Wunderman Thompson Data, where she served as VP of Product Management, before which she spent five years at consulting firm West Monroe Partners, latterly as Head of Product Management. Earlier she held senior product management roles at Catalina, the Washington Post and AOL, and she was Senior Manager, Global Marketing at Tata Group.

Deep Root CEO Sara Fagen comments: 'For Tunnl, the role of Chief Product Officer is essential as we continue to pioneer and develop those tools that will make such segmentation and targeting more effective and actionable. We are delighted to have the benefit of Vinita's deep experience with first party data product development to lead our efforts here'.

Web sites: www.tunnldata.com and www.deeprootanalytics.com .