605 and PlaceIQ Extend TV Measurement Partnership

US television measurement and analytics company 605 and location intelligence firm PlaceIQ have extended their existing partnership, to bring 'always on' planning, measurement and attribution to the TV marketplace.

Through the latest deal, which builds on the companies' previous agreement announced a year ago, PlaceIQ's data will be integrated into 605's proprietary measurement and attribution product 605 IMP4CT TV ad campaign measure, to enable 605's customers to track real-time performance of TV and cross-platform campaigns across a variety of categories. According to the firms, with combined data going back to January 2020, clients will be able to create benchmarks against historical campaigns, explore key drivers of campaign performance in real-time, and attribute cross-platform media exposure to in-store visitation for more than 2,000 brands.

605 founder and CEO Kristin Dolan comments: 'As we approach our fifth anniversary, 605 continues to focus on expanding our capabilities to better understand how viewers are watching TV across linear, time shifted and digital content. Our expanded partnership with PlaceIQ is a strong testament to our progress. We are excited to leverage their superior dataset in order to provide unparalleled, real-time measurement and attribution to clients and stakeholders.'

Web sites: www.605.tv and www.placeiq.com .