Infutor Partnership Adds Health Attributes

Consumer identity management and resolution firm Infutor has partnered with Atlanta, GA-based sector specialist analytics company HealthWise Data, to add health and wellness attributes to the former's Total Consumer Insights solution.

The latter solution gives marketers access to supplemental, privacy-compliant behavioral and household attributes for 266 million US consumers across 120 million households; and combined with Infutor's Identity Resolution capabilities allows marketers to anchor first, second and third-party data sources to the national population.

HealthWise builds predictive indicators for consumer's health attributes and behaviour, including healthy lifestyle, food insecurity, health adherence, environmental and lifestyle factors. According to the partners, combining this with Infutor's multi-sourced, large-scale deterministic dataset and demographic attributes will help marketers build a 360-degree view of patients, customers and prospects to improve targeting and product recommendations.

Anne Smith, CEO of HealthWise Data, says the partnership will allow marketers 'to target and acquire more customers, improve population health activities or enhance analytics'. Infutor CEO Gary Walter comments: 'HealthWise Data's assets are unique, thoughtfully curated, and come with demonstrated success in the Healthcare industry. When you couple that with Infutor the outcome is a powerful, authoritative identity matched to a premium model and is fuel for healthcare marketers and clients across a variety of industries looking to better understand their customers' needs'.

Infutor is privately held, was founded in 2003 and is headquartered in Oakbrook Terrace, IL. Two years ago it acquired New York-based market intelligence provider Dunn Data Company.

Web site: www.infutor.com .