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HealthTracker Launch
IRI's Healthcare Solutions Group and HealthFocus International have launched HealthTracker Service(tm), a new syndicated service for CPG manufacturers and retailers, which monitors the impact of health and wellness trends consumer attitudes and behaviors.
The service combines IRI's household panel information and advanced analytics with HealthFocus International's attitudinal segmentation tools and proprietary data sources. Among other benefits it promises to enable subscribers to:- 'understand the hot issues of the day in a proactive manner with respect to health and nutrition
- make meaningful contributions toward improving public health through diet and lifestyle choices and
- increase understanding of the appeal of specific brands or categories to different consumer segments'.
According to IRI President and CEO Scott W. Klein, President and Chief Executive Officer of IRI, the CPG and Healthcare industries need 'real-time insight and the ability to make fact-based decisions driven by highly accurate market data', in order to effectively manage the rapidly evolving health and wellness marketplace. 'IRI's relationship with HealthFocus International and the HealthTracker Service combines the unique strengths of two leading organizations to provide a sophisticated set of information our clients have been seeking to better manage their businesses and meet consumer demand'.
The partner companies each have their own well-established brands in the healthcare research marketplace, with the Healthcare Solutions Group offering products and services under the RxPulse(tm) brand and HealthFocus International - a division of Irwin Broh & Associates, Inc. - running the HealthFocus Trend Survey, 'the longest running health and nutrition trend survey conducted in the USA'.
More information can be found on the companies' web sites at www.infores.com and www.healthfocus.com or by calling Bob Doyle of IRI at (312) 474-2510 or Linda Gilbert of HealthFocus International at (404) 422-6372.
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