NP Digital Hires Chief Media & Data Officer

San Diego, CA-based global performance marketing agency NP Digital has appointed Luisa Bernardes as Chief Media & Data Officer in the Brazilian region, based in São Paulo. She previously held the same role at dentsu.

Bernardes (pictured) joins with more than 21 years' experience in communication, digital media and data intelligence. Before working at dentsu, she spent more than six years at NBS, latterly as VP of Media and Data Intelligence, having earlier worked for Publicis as Media Director.

On the data side of her new role, Bernardes will lead the team and further develop a data-driven strategy to drive business decisions. She will also use her media background to deliver media plans and supplier partnerships.

Mike Gullaksen, CEO of NP Digital, comments: 'Never has it been so critical for brands to successfully connect data with performance media. Luisa brings a wealth of knowledge to the agency and her strong connection to the Brazilian market will not only accelerate our capabilities and how we help brands grow there but also continue to develop our global media and data intelligence for enterprise brands'.

The firm, which also has offices in Utah, Illinois, the UK, Australia, Brazil and India, is online at www.npdigital.com .