ATW to Buy Unnamed CX Management Firm

In Canada, tech company ATW has announced it has signed a letter of intent to acquire an unnamed customer experience management (CXM) business for c.$8m. For 'commercial and confidentiality reasons' ATW will not identify the target company until an agreement has been reached.

According to ATW, the target company offers CXM solutions built on years of research and technology experience, allowing continuous management of brand, customer and employee experience via an omnichannel platform.

ATW says the deal complements its own offering for Voice of the Customer and customer engagement solutions. The transaction should be concluded no later than April 15th 2022, when the unnamed business will join ATW's portfolio, including telephone billing platform VoxTel, multimethod voting system Option.vote and customer review text analysis platform Semeon, acquired a year ago.

ATW President and CEO Michel Guay (pictured) comments: 'One of the major impacts of the target acquisition is that it allows us to support our strategic plan, which is to develop a comprehensive suite of customer-centric solutions, while maximizing cross-selling synergy within ATW companies. This acquisition is one of several notable achievements to come in the coming months, which demonstrate our commitment to creating shareholder value'.

Web site: www.atwtech.com .