ironSource Launches App Analytics Tool

In Israel, app monetization software developer ironSource has launched a tool called App Analytics, to provide developers of apps and games with insights on user engagement and live operations.

App developers use ironSource's platform to engage users, monetize content, and analyze and optimize business performance. The platform already includes analytics tools such as cohort reporting, real-time pivot reports and segmentation, but the firm says the latest launch will give developers insights helping to improve a game's strategy or an app user's journey.

Currently in beta, App Analytics delivers insights into the entire app or game, with data on user behavior, playtime and progression. It also provides live ops software, allowing developers to manage their A/B testing and remotely configure their app without the need to release a new version. Using the tool, app developers can gauge the impact of changes to their app's workings, from design to in-game mechanics and in-app monetization.

Omer Kaplan (pictured), CRO and co-founder of ironSource, comments: 'This product adds critical app performance data to our offering, creating the only platform that spans monetization, user acquisition, and app analytics. With App Analytics, we are now able to empower BI analysts, game designers, and product managers with the critical data and live operations support they need to improve their product and their business'.

Web site: www.is.com .