Voxpopme Adds Two Video Insights Enhancement Tools

Video insights provider Voxpopme has launched two qualitative analysis tools to make it easier for marketing, product, and insights users to find and report insights from video feedback.

Voxpopme's app collects consumer feedback in the form of video responses direct from mobile phones. Its new analysis solutions include Theme Builder, to enable users to create custom and categorize themes for video feedback captured in Voxpopme and decide how their qualitative findings are grouped in the platform.

In addition, the Enhanced Filters feature has been expanded to help users sift through video data faster, enabling videos to be filtered based on response data such as automated and custom themes. By layering in Voxpopme's existing data filters - like questions asked and target demographics - users can dig even deeper into any theme with any sub-audience.

CEO Dave Carruthers (pictured) comments: 'Multi-market, multi-question video surveys are commonplace in marketing, product, and insights departments worldwide, giving execs huge volumes of video data. But to be valuable, video feedback needs to be digestible. Our engineering team has once again delivered features that speed up the video analysis process while giving an added layer of control to executives that are looking to understand customers better.'

Web site: www.voxpopme.com .