PureSpectrum Hires to Establish Presence in France

Online sample marketplace PureSpectrum has appointed former Toluna exec Claire Vandeweghe as Director, Client Development, responsible for establishing the company in France and further expanding it across the EMEA region. Vandeweghe is based in Paris.

Launched in 2016 by former Cint US MD Michael McCrary, PureSpectrum provides a marketplace for buyers and sellers of online sample. Vandeweghe (pictured) joins from Odity Group-owned online survey and Internet panel management solutions firm AreYouNet, where she was an Account Director. Prior to this, she spent more than six years at Toluna, latterly serving as Senior Key Accounts Sales Manager.

Commenting on the appointment, Stephen Hughes, MD EMEA, said: 'France has traditionally been a challenging market for sample marketplaces to enter but given the size of the opportunity and an insights industry now more open to automated research solutions, the timing is right. I am convinced that Claire's impressive experience, her formidable professional network, and enthusiasm for our products and services, bodes well for continued growth.'

Web site: www.purespectrum.com .