Funds for Podcast Management Platform Sounder

Audio intelligence platform Sounder has announced Series A funding of $7.7m, after more than doubling revenue in 2021. The company will expand its R&D team, and says it plans to build 'a complete ad system that supports publishers and advertisers of all sizes'.

The firm's AI and machine learning-based technology helps independent creators and large media publishers accelerate the discovery, engagement and monetization of their podcast audio content. Solutions available in its Audio Data Cloud cover brand safety and brand suitability analysis, topic analysis, content summarization and dynamic segmentation.

The company was founded in 2019 by former Google and Spotify executives. The latest round, which adds to just under $4m in previous wins, included new investors iHeartMedia, TechNexus Venture Collaborative, Diverse Angels, and Adventure Fund and existing investors Xoogler.co Syndicate.

Sounder CEO and Co-founder Kal Amin comments: 'There's been a technology void that, until now, had not been accessible by most in the audio industry. AI, Machine Learning, and natural language processing will continue to accelerate the revenue potential for audio, and we are at the forefront of these innovations'.

Web site: www.sounder.fm .