Clearbit Launches B2B Targeting Platform

In the US, marketing intelligence provider Clearbit has launched a data activation platform which combines its B2B data with real-time intelligence for audience targeting and funnel optimization.

Clearbit's B2B data and enrichment features can be used to 'unmask' anonymous web site visitors and monitor intent, while audience management tools enable teams to create company segments based on their ideal customer profile. The new platform enables teams to discover and define ideal companies in their target market, using Clearbit's database of more than 44 million companies, each with over 100 detailed firmographic and technographic attributes. Marketers can then create target audiences, enrich their CRM and MAP systems, personalize their web site and customer experience apps, and target advertising and outreach campaigns.

CEO Ross Moser (pictured) comments: 'We've been fortunate to work with many of the most innovative B2B growth teams in the world, and they've taught us that it's not just about having good data, it's about activating that data to improve your funnel from top to bottom. The ability to apply real-time intelligence to each step of the customer journey - and optimize experiences in real-time - is what's driving success for Clearbit's customers'.

Web site: www.clearbit.com .