Alida Names EVPs for EMEA and the Americas

Canada-based customer intelligence specialist Alida has appointed Nick Morley as Executive Vice President, EMEA, and promoted Brad Stanghetta to Executive Vice President, Americas.

Formerly known as Vision Critical, Alida launched the 'world's first' combined customer experience management (CXM) and insights platform in 2020, and now describes its offer as Total Experience Management (TXM). Morley joins from digital media measurement firm Integral Ad Science, where he served as MD, having previously held senior leadership positions at Intent Media,Adobe, and Efficient Frontier.

Stanghetta joined the business in 2017 after a decade at Xerox. Most recently, he was Alida's SVP of Sales, and during his time with the company he has led the Global Business Development, Sales Operations, Enablement, and Direct Sales departments. Together, Morley and Stanghetta will join Steven Medeiros, SVP & General Manager, Asia Pacific & Japan, in leading Alida's sales teams across the globe.

Commenting on the news, CEO Ross Wainwright said: 'Nick's immense experience in growing and empowering teams across tech start-ups, growth stage and publicly-traded companies will be fundamental for our continued expansion across EMEA. Nick is a measured, strategic and people-first leader who I'm confident will take our EMEA team to the next level'.

'Brad's contributions to Alida over the past years have been enormous. Through his leadership and mentorship, his teams have consistently achieved outstanding results, winning back-to-back region of the year honors. His sincerity in deeply understanding our customers and his passion in building future talent makes him a true leader and I'm excited to see him expand his role as EVP'.

Web site: www.alida.com .