Piano Buys Social Media Analyst SocialFlow

Analytics and personalization platform Piano has acquired social media conversation management and analysis platform SocialFlow, for an undisclosed sum.

New York-based SocialFlow has developed technology which analyzes real-time conversations and activities on Facebook, Twitter, LinkedIn, Instagram and Pinterest, and uses the resulting data to inform its clients' content, advertising and marketing strategies, including posting the most appropriate content at each moment. Piano says adding this to its platform will enable social media teams to optimize engagement and attention across multiple accounts and gain a deeper level of insight into how content is driving revenue.

Piano CEO Trevor Kaufman says the deal is part of his firm's strategy to help organizations bring data together, make it available in real time and use it to fuel both analysis and targeting. SocialFlow CEO Jim Anderson (pictured) adds: 'SocialFlow has spent the last decade helping publishers create value from their social media content. Now with the combined power of SocialFlow and Piano, publishers will be able to unlock new insights across digital touchpoints'.

Web sites: www.piano.io and www.socialflow.com .