Birdeye Investment to Fund Expansion in UK and Australia

US-based CX platform Birdeye has closed a $60m Series C funding round led by tech-focused investment firm Accel-KKR, and says it will use the money to accelerate development of a full experience suite for local businesses; and to expand into Australia and the UK.

The firm's Experience Marketing platform gives multi-location businesses tools to optimise customer experience, and puts management of their online presence, reviews, referrals, messaging, web chat, surveys, digital payments and AI-powered insights all in one place. Clients include more than 80,000 local businesses.

Birdeye CEO Naveen Gupta (pictured) says local businesses have been unable to transition to digital, even with the acceleration of demand through the pandemic. He adds: 'We help local businesses join the digital revolution without the hassle of complicated and costly software. We allow local businesses to compete and win with larger organizations. With this investment from Accel-KKR, we will make this a global movement'.

Accel-KKR MD Joe Porten comments: 'Birdeye has successfully identified the high value of customer experiences and is delivering a powerful facilitating element for local businesses. We see incredible opportunity within this rapidly evolving space as the importance of peer validation grows in relation to expanded user communities on social networks and other digital channels'.

Web site: www.birdeye.com .