Pureprofile Adds SampleNinja Panel Management Solution

Consumer data company Pureprofile has integrated SampleNinja's panel management solution into its data collection systems, to enhance its global coverage and enable it to launch deeply profiled research panels.

SampleNinja was founded in 2019 by long-time MR software industry execs Tariq Mirza and Kinesis Survey Technologies co-founder Juha Vehnia, promising robust and scalable panel management software solutions, enhanced by artificial intelligence (AI). Early last year, the firm officially launched its panel management platform, to help researchers with dynamic profiling, respondent fraud detection, panellist recruitment validation, and multiple panel challenges.

Pureprofile says the integration will also allow it to further enhance its panel management capabilities across recruitment programmes, profiling, sampling and rewards, with the rollout beginning with Pureprofile's European panels, with plans to expand across APAC and the USA. In addition, the adoption of SampleNinja further builds on Pureprofile's recent implementation of fraud and duplication detection system, CleanID.

Pureprofile CEO, Martin Filz, comments: 'SampleNinja is the most innovative, modern and flexible platform that we have evaluated. Most importantly, the team is fantastic to work with and we're pleased to have developed a true partnership with a mutual goal. This alliance will accelerate our plans for global expansion, business efficiencies, improved panellist engagement and optimise client deliverables.'

Web sites: www.pureprofile.com and www.sampleninja.io .