DBM and RDA Link to Launch New Data Tools

In Australia, financial services insights and consulting firm DBM Consultants has partnered with geospatial specialist RDA Research to launch tools for mapping and audience finding; appending variables to databases; and appending and profiling large databases.

DBM Atlas, the flagship brand of DBM Consultants, contains hundreds of thousands of behaviour profiles of Australian financial services customers, and conducts tens of thousands of retail customer surveys annually. RDA Research has developed a process for creating synthetic populations and enriching them with information from market research surveys and government microdata, Using its geoTribes Consumer Intelligence Platform, clients can use consumer data modelled from those synthetic populations alongside segmentations to conduct data enhancement, market planning and targeting.

The first new capability is DBM geoAtlas Explorer, which incorporates more than 500 DBM Atlas variables including product holding, intent and consideration across deposits, cards, lending, insurance and wealth. The second, a self-serve, drag and drop tool called DBM geoAtlas + Quick Append, can be used to append Atlas variables to customer and survey databases. Finally, DBM geoAtlas + Living insights offers the ability to append and profile databases of more than 20,000 records.

Kipling Zubevich (pictured), CEO DBM Consultants, comments: 'DBM Atlas is the most comprehensive financial services database of its kind in Australia, comprising over 80,000 respondents per year. Our partnership with RDA Research will offer access to exclusive, unique data and insights for marketing, media, and insights professionals'.

Web sites: www.dbmconsultants.com.au and www.rdaresearch.com.au .