Funding and CEO Change for Smarter Sorting

In the US, consumer goods data company Smarter Sorting has raised $25m in a funding round, which it will use to accelerate its tech roadmap and scale business operations. The firm has also named Jacqueline Claudia as Chief Executive, replacing founder Chris Ripley.

Smarter Sorting offers a data science-based Product Intelligence Platform which helps retailers and brands make, market and move consumer products, including advice on how to best handle regulated products across the supply chain.

Claudia (pictured) joined in 2020 as Chief Revenue Officer, having previously founded sustainable consumer products company LoveTheWild. In her new role, she replaces Ripley, who set up the business in 2015 and stepped down as CEO earlier this month.

The firm's new funding has been led by G2 Venture Partners, along with existing investors. Commenting on the news, Claudia said: 'With this investment, our passionate team of math nerds, chemistry wizards and retail pros will accelerate how customers can meet sustainability goals while, at the same time, shattering the outdated notion that doing business the right way must cost more'.

Web site: www.smartersorting.com .