Facteus Gets Funds for 'Quantamatics' Insight Platform

In the US, consumer transaction data specialist Facteus has raised $10m in a new round of funding, which it will use to support the growth of its Quantamatics predictive analytics and insights platform; for continued product innovation; and for expansion into new industry verticals.

Facteus uses a data engine, MIMIC, to unlock sensitive data sets for research and insights purposes while protecting consumer privacy. The resulting synthetic data can then be used for internal initiatives such as analytics, machine learning and AI, marketing and segmentation. Quantamatics, which can be integrated directly into Excel, offers users datasets and forecasting models to better predict future company performance and analyze drivers.

New funding was led by Curql Fund, the investment arm for more than 75 US credit unions. As part of the deal, Facteus will gain access to the Curql Collective, which will contribute data from tens of millions of new consumer debit and credit cards to the Facteus panel.

Facteus founder and CEO Chris Marsh (pictured) comments: 'Facteus believes there is enormous value in understanding how people and businesses spend money. We are excited to bring Curql on as an investor, as they share our vision for what we are building and have a deep knowledge of the credit union industry to help us acquire more data'.

Web site: www.facteus.com .