$18m Growth Fund for Product Analytics Firm Kubit

In San Francisco, self-service product analytics specialist Kubit has raised $18m in a Series A round of funding, which it will use to accelerate company growth.

Kubit is designed to help product teams gain insights about user behavior, measure campaigns and A/B tests, and also drive engagement and retention. Through the firm's no-code platform, users can analyze retention, prediction, effect and attribution, with other services focusing on queries and data visualization.

New funding has been led by Insight Partners, with participation from existing investors Shasta Ventures and TSVC, and follows the firm's $6m seed round last year. George Mathew, MD at Insight Partners, comments: 'Kubit's No-ETL (extraction, transformation and loading) platform is a game changer not only for product managers, but for any business user that is building digital products. We're excited to partner with Kubit's founding team as they continue to innovate and grow the product analytics market'.

The firm is led by founder and CEO Alex Li (pictured) and is online at www.kubit.ai .