Fuel Cycle Launches Brand Health Tracking Tool

US intelligence gathering specialist Fuel Cycle has launched a tool called Brand Health Tracking, providing continuous insights to help brands identify and react to newer market trends, changing customer mindsets and new entrants in the market.

Fuel Cycle's Market Research Cloud integrates human insight with business data, and through automated quantitative and qualitative research solutions, the firm drives product innovation, brand intelligence, and enhanced user experience. The firm's new Brand Health Tracking solution features two models that track changes as they're happening and the reason behind those changes.

The first is the Essential model, which runs up to monthly and tracks conversion funnel metrics - such as awareness, consideration and purchase history - helping users identify when those changes happen that need further investigation. Secondly, the Deep Dive model, tracks up to quarterly and uses an advanced analytics system to monitor brand attributes compared to competitors - such as value, premium and uniqueness - while also offering a key driver analysis to identify attributes that should be enhanced or emphasized to gain market share.

In addition, Brand Health Tracking can be used to complement existing brand health tracking solutions, with users able to run the Essential model in conjunction with their existing solution to see when the changes are happening, while still accessing their current insights. CPO Rick Kelly (pictured) comments: ' Brand Health Tracking gets users the insights they need on how their brand is performing as they happen. That way, they can pivot their product's direction sooner rather than later. It's a forward-looking, automated system that enables faster execution and accelerates when users can see the impact of their work.'

Web site: www.fuelcycle.com .