New Funds for In-store Intelligence Specialist Nexite

Tel Aviv, Israel-based in-store intelligence and personalization specialist Nexite has Raised $67m in a Series C round of funding, which brings the company's total funding to $100m.

Nexite's merchandise platform delivers real-time in-store sales intelligence aligned to customer behavior. The firm's platform comprises a battery-free NanoBT (Bluetooth) tag, attached to merchandise, which allows tracking of mobile self-checkout, returns and click-and-collect, to enhance the customer's in-store experience.

Data is aggregated from a product's location, availability and performance and aligned to customer journey behavior, providing insights to help maximize store sales per square foot. In addition, Nexite provides retailers with item-level intelligence through the entire product lifecycle, to optimize in-store assortment performance, track consumer engagement and automate traditional staff processes.

New funding has been led by Pitango Growth and Saban Ventures with participation from existing investors Battery Ventures, Intel Capital, Pitango First and Vertex Ventures. Anat Shakedd (pictured), co-founder and CEO of Nexite, comments: 'We're introducing terms normally associated with eCommerce like abandonment, engagement and conversion into the physical realm. This type of data has never before been accessible and now it's paving the way for retailers to navigate digital together with brick-and-mortar commerce'.

Web site: www.nexite.io .