New Platform Provides TV Audience Data for UAE

As Nielsen rolls out a new solution for measuring media consumption in Saudi Arabia, mena.tv, a B2B marketplace for TV Content in the Middle East and North Africa, has launched a platform providing daily audience data for around five million UAE-based viewers.

Unveiled at the CABSAT 2022 event in Dubai, the mena.tv platform gives viewing data - including demographic breakdowns by age and nationality - for 1.1 million UAE households dating back two years and across more than 600 channels on the E-Vision network. 'For more than 20 years, we have been sitting with no data, reliant on phone calls and asking: 'What did you watch last night?'' says founder and CEO Nick Grande. 'Now we know. Now we have real data for the first time for more than half the population of the UAE'.

The event also showcased the new platform measuring home video and content consumption in the Kingdom of Saudi Arabia, developed as a partnership between the Media Rating Company and Nielsen - this will start by looking at satellite and OTT and expand to cover gaming, podcasts, radio and print. Sarah Messer, Managing Director of Nielsen Media MENAP said the TV and video measurement system being developed for KSA is unlike any other in the world except Denmark.

Web sites: index.mena.tv and www.nielsen.com .